General

Sequel's logos, logotypes, signatures and design marks ("Sequel logos") are valuable assets that Sequel needs to protect. Accordingly, we ask that our business partners, customers and other third parties follow these guidelines with respect to Sequel logos. Sequel generally does not permit third parties to use its logos, and you should not do so unless you have express written consent from Sequel. We do have several programs, which enable qualified third parties to license the right to use select logos.

Requests

If you wish to use a Sequel logo, please get in touch with your regular Sequel contact who should work directly with Sequel Marketing. You will be asked to provide:

1. A written summary setting forth: (a) your name and your company's name; (b) contact information including phone number, fax number, email address and mailing address; (c) the specific Sequel logo that you wish to use; (d) background information on your company, detailing any relationship with Sequel; (e) the names of any Sequel contacts; (f) a description of your proposed use of the logo, including why you want to use the logo, where the logo would appear, the duration and geographical extent of the proposed use, how the logo would be displayed relative to your company name and logo, and whether the Sequel logo would be one of various logos appearing; (g) a description of Sequel's involvement in any program or project in association with which you propose to use the Sequel logo; and (h) any previous correspondence you have had with Sequel regarding this logo request.

2. A mock-up or sample drawing showing your proposed use.

Following submission, Sequel will evaluate the request and contact you if additional information is necessary. You will then be notified whether the request is approved. The normal turnaround time for such requests is one week. If approval is granted, you will be sent formal written authorisation to use the logo, electronic artwork and usage guidelines where appropriate.

Proper Use

Third parties expressly licensed to use Sequel logos must not alter or modify them in any way. Make sure to use Sequel approved artwork and refer to the appropriate identity guidelines provided by Sequel.