Data standardisation: reshaping distribution and digital strategies
Videos -- 16 November 2021
Author: Sequel Marketing
Sequel's CCO, Paul Latarche is joined by Digital Placement Leader, Reid Stanway from Marsh to discuss data standardisation and how it is reshaping distribution and digital strategies.
Many businesses are trying to figure out their digital trading strategy and how data standards fit into it. Paul and Reid discuss some of the topics that surround this, including:
- The concept and success so far of Marsh Intuitive' s digital strategy
- The key benefits of standardisation and for whom
- How can the concept be applied to international markets
- How can this reshape and improve distribution
- Which players and classes of business will benefit
- What lessons can we learn in London
Watch the full session below
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